Director of Marketing
Impresiv Health
5/2018- Present
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Planned, executed, and analyzed the marketing efforts for Impresiv Health, including SEO, paid search, email marketing, interactive advertising, social media, and event outreach. Established a strong social media presence across Facebook, Twitter, Instagram, YouTube, and other key sites.
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Developed and monitored benchmarks for measuring the impact of digital media programs using email & social media analytics, KPIs, and dashboards, ensuring success for each brand within the organization. Created both short-term and long-term digital campaigns, content plans, and audience communication based on best practices and analytics to drive revenue. Developed and launched new brand websites that yielded highly improved bounce rates with engaging content and intuitive click paths.
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Director of Provider
Relations & Marketing
Mid Florida Cancer Centers
1/2016- 5/2018
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Establish and maintain relationships with local medical offices, including healthcare practitioners, office staff, and administrators. Work closely with referring offices to identify and resolve complex issues, as well as providing education and staff training.
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Plan, execute, and analyze the marketing efforts for 4 large cancer centers, including SEO, social media, and event outreach. Identify, collect, analyze, and report on metrics for Key Performance Indicators (KPIs) of marketing initiatives based on budgets, cost parameters, objectives & return-on-investments.
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Monitor, review, and evaluate productivity and referral activity for each location and physician.
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Provide internal provider orientations and ongoing educational training sessions.
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Organize activities and resources in emerging directions for the creation, promotion, and production of marketing materials and collateral for advertising in local news programs and directories.
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Perform marketing initiatives such as online ad promotions, sponsorship programs, email promotions, social media activities, and website content. Established a strong social media presence across Facebook, Twitter, Instagram, YouTube, and other key social sites.
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Education
Bachelors of Arts in Marketing & Communication
Rollins College
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Associates of Science in Nursing
San Antonio College
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Senior Marketing Manager
Sanovaworks
1/2016- 5/2018
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Brands
Journal of Drugs in Dermatology (JDD), Orlando Dermatology, Aesthetic & Clinical Conference (ODAC) & Skin of Color Update Conference.
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Planed, executed, and analyzed the marketing efforts for various Sanovaworks brands, including SEO, paid search, email marketing, interactive advertising, social media, and event outreach. Established a strong social media presence across Facebook, Twitter, Instagram, YouTube, and other key sites.
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Established strategic direction and marketing for multiple educational conferences of up to 1,000 dermatology practitioners. Spearheaded attendee generation and communications, achieving a 52% growth in event attendance & a 43% increase in attendee satisfaction.
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Served as media spokesperson while leveraging existing media relationships and cultivating new contacts within business and industry media. Manage media inquiries and interview requests. Created content for press releases, byline articles, blogs, and advertising.
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Developed and monitored benchmarks for measuring impact of digital media programs using email & social media analytics, KPIs, and dashboards, ensuring success for each brand within the organization. Created both short-term and long-term digital campaigns, content plans, and audience communication based on best practices and analytics to drive revenue. Developed and launched new brand websites that yielded highly improved bounce rates with engaging content and intuitive click paths.
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Patient Experience Advisor
Avatar Solutions
1/2015- 1/2016
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Led a multi-departmental team dedicated to supporting the patient experience improvement needs of Avatar’s largest client, a large west coast based integrated health system. Partnered directly with Dignity Health’s VP of Patient Experience to bring Avatar support services to all hospitals, clinics, and physician offices.
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Developed in-depth knowledge/understanding of client organization, making specific and actionable recommendations for improvement.
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Guided and obtained support from client leadership to achieve targeted improvements in patient experience and customer service. Leveraged Avatar Solution’s knowledge base to share trends, key drivers and top performer best practices in patient experience initiatives. Assisted client in identifying the cause of HCAHPS low performance and directed improvement efforts towards that cause.
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Provided patient & employee engagement data interpretation, onsite diagnostic assessments, and consulting support to site-level coaches and system-level executives.
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Assisted client in identifying the cause of low performance and directs improvement efforts towards that cause. Based on analytic insights, recommended improvement ideas, resources, and tools available through Avatar’s reporting website and tool kits. Conducted virtual and in-person workshops, feedback sessions, and education sessions.
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Worked cross-functionally with the Sales Executives and Account Managers to assure service and partnership plans directly support the account plan for the client, and that services are setup, maintained and delivered in the form that meets the clients’ needs and is within the scope of the account plan / contract.
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Oversaw the development and updating of marketing & performance improvement content: White papers, e-blasts, blog writing, toolkits, training manuals, webinars, and press releases.
Key Achievements
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Contributing author for the Patient Experience Institute’s Certified Patient Experience Professional (CPXP) Certification exam.
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Speaker at the 2015 Patient Satisfaction Symposium for Dignity Health. Attendee feedback was highest of all speakers, and attendance was double the average attendance.
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Featured expert blogger on AvatarSolutions.com
Marketing Manager
Lifestyle Lift
10/2012- 1/2015
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Directed brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing for national plastic surgery company.
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Oversaw content creation for company blog, web sites and social media. Created all published materials including marketing campaign materials, company collateral, press releases, print marketing materials, etc .
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New Product Creation – Lead inter-departmental project team in the creation and launch of the LSL Skin Care Line. Managed product development from alpha state to full production & launch. Served as Marketing Excellence Trainer for the skin care line post product launch.
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Analyzed market trends to address business opportunities and issues, and to set the brands’ annual objectives, strategies, positioning, tactics and measures.
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Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
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Practice Manager
Maxine Tabas, MD
7/2006- 5/2011
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Organized the working day of the surgical center and aesthetics spa to ensure maximum capacity was met while maintaining high standard of customer service and attention.
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Set daily and long term targets through daily team meetings and development programs for the 25-person team and its individual members.
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Oversaw the marketing mix and provide necessary coordination to weekly, monthly, and periodical marketing operations. Organized regular promotional events to endorse the Tabas brand to new and existing customers.
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More than tripled the aesthetic business by restructuring the operations of the aesthetic department and changing the marketing techniques. Organized the most successful and highest earning cosmetic seminars in the practice history.
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Military Nurse
US Army
7/2002- 1/2006
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Provided emergency medical treatment, limited primary care, force health protection and evacuation in a variety of operational and clinical settings from point of injury or illness through the continuum of military health care.
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Acquired and maintained important medical history, immunization status and current health status of each unit/ team member.
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Assisted in surgical procedures in various fields including: Cardiology, Dermatology, Plastic Surgery, Facial Reconstruction, Otoloaryngology, and General Surgery.
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Expert phlebotomist in adults, pediatrics, neonatal, and geriatrics.
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Conducted Medical Threat Assessments to determine the potential impact of medical/ health factors on mission outcome and serving as the Medical Intelligence and health information resource liaison.
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Recipient of Army Service Ribbon & Humanitarian Service Ribbon.
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Tech Skills
HTML
Constant Contact
Publisher
Campaigner
Hubspot
SEO
Microsoft Word
Excel
WordPress
Web Design
Adobe Creative Suite
CRM
PowerPoint
MS Project
Certifications
